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WALL STREET JOURNAL January 19, 2008
Wine Marketing for Diverse Palates
Anyone who has served wine to customers at a wine event or in a tasting room has witnessed the diversity of responses people will have when tasting the same wine. It may happen with your spouse or friends every time you dine! While some people will enjoy a big tannic cabernet sauvignon, others will grimace and complain about harsh, bitter flavors.
This very informative article by Liz Thach and Tim Hanni will help you learn the physiology of taste so you can help your customers understand their palate preferences.
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