Sponsorship Opportunities
FOUNDING SPONSOR
Because an event is "new” but once, this “Founding” sponsorship is available only
this year as we kick off the first Lodi International Wine Awards judging. We are using a unique and revolutionary new judging method. Interest and "buzz" about our competition will be
high. We believe we have a great opportunity for publicity in both consumer and
trade publications and in the local broadcast media as well. As a Founding Sponsor,
your name/logo will be included in all publicity, advertising, print and written material as we promote and market this unique competition. Additional
visibility will be garnered at point of sale when local and national restaurants,
E-tailers and retail sponsors alike feature our award winning wines on wine lists
and in-store promotions.
In addition to the Awards judging, the Lodi International Wine Awards is creating
and fielding on-going sensory research and methodology developed
and supervised by a special advisory body of sensory scientists, including Dr.
Michael O’Mahoney and Rie Ishi of UC Davis and statisticians including Dr. Hildegarde
Heymann, of UC Davis. The research will not only improve the reliability of future
wine judgings but should generate rich data dealing with consumer taste preferences.
These data will be collected before, during and after the judging in March, 2008.
We seek to refine and clarify a number of on-going hypotheses derived from an earlier
2003 survey. The 2003 survey, with more than 7,000 responses delves into consumer
preferences, attitudes and behaviors.
Therefore, in addition to the promotional value of marketing and public relations,
sponsors will also receive data from our consumer research program.
Research and Educational Sponsorship
As a Research and Educational Sponsor of the
Lodi International Wine Awards you will receive a complete report of findings from
the preliminary screening and segmentation study of our judging body. You will also
receive results from our on-line consumer interface plus a breakdown of
preference segments as they correlate to the wines in the competition.
Wineries who enter their wines will receive a breakdown dealing with the performance
of each wine entered. As a Research and Educational Sponsor, you receive all data
plus your name and/or logo will be included in all publicity, advertising, print
and written material as we promote and market our unique competition and its results.
National Restaurant/Retailer Sponsorship
This level of sponsorship is specifically
designed for a national restaurant or retail chain who wishes to promote award-winning
wines nationally. We will work with a prospective sponsor to help customize their promotion to better fit the sponsor's needs. For example, a national sponsor
might wish to promote a selection of award winning wines based on flavor categories,
or perhaps by varietal or wine type. As a National/Retailer Sponsor, your name/logo
will be included in all publicity, advertising, print and written material as we
promote and market our unique competition.
A national sponsor might want to select 2 to 6 award winning wines that best complements
their consumer demographic or taste profile(s). Customers might be offered award-winning
wines by-the-glass or by some other form of in-store merchandising. The Lodi International
Wine Awards will work to help guarantee a certain number of cases be made available
for sponsor purchase
Note: We understand wine requirements will be dictated by the needs of the sponsor
based upon past experience and promotion efficiency. We will work with the sponsor
and the wineries involved to obtain appropriate quantities needed, at the wholesale
national average price point.
Regional Sponsorship
Here is a sponsorship to be considered by restaurants, retail
chains or independent wine shops located throughout the Northern California region.
This sponsorship might also appeal to a retailer wishing to test or otherwise limit
promotion and merchandising to their Northern California sales region. A prospective
regional sponsor might for example choose two to six award-winning wines based on
those varietals or wine types that best complement their customer demographic. The
Lodi International Wine Awards will work with regional sponsor(s) to guarantee wine
quantities needed for marketing and promotional activities. As a Regional Sponsor,
your name/logo will be included in all publicity, advertising, print and written
material as we promote and market our unique competition.
Wine requirements are to be specified by the sponsor in order to create an effective
and efficient promotion. This includes, but is not limited to, the number of cases
and wine types required. Lodi International Wine Awards will work to obtain the
product quantity needed at the wholesale national average price point
National Trophy Awards
The Lodi International Wine Awards has reserved three (3)
special varietal wine trophies — Cabernet Sauvignon, Chardonnay and Riesling — for
national sponsorship. The sponsor(s) of these trophies would have the right to market
and promote the award winning sponsored varietals within their business. Attractive
trophies will be awarded to the winning wineries with your business name engraved
on it. Your company will also receive mention in the awards ceremony and whenever
the trophy award is listed or mentioned. A duplicate trophy will be provided to
the sponsor for display. As a National Trophy Sponsor, your name/logo will be included
in all publicity, advertising, print and written material as we promote and market
our unique competition.
Local Trophy Awards
Local Trophy awards are offered to local businesses within the
Greater Lodi area. Each of the 33 trophies recognizes a specific grape variety or
wine type. A trophy will be awarded to the wine that the judges feel best captures
the characteristics of that grape variety. These attractive trophies — bearing your
name — will be awarded to the winning winery and is usually prominently displayed
in a public tasting room. Your company will receive a duplicate for display should
you wish to do so.
This program helps supports the Lodi Tokay Rotary Club and its activities. As a
Local Trophy Sponsor, your name/logo will be included in all publicity, advertising,
print and written material as we promote and market this unique competition.
Trophy sponsorship opportunities exist for all grape varieties (except for Cabernet
Sauvignon, Chardonnay and Riesling). Local trophy sponsorships vary in cost, based
upon the popularity of the grape variety.
Sensory Research information and data — free to sponsors
The Lodi International
Wine Awards is pursuing a unique program of sensory research which will not only
improve the quality and reliability of future wine judgings but will generate rich
data that can be of great value to the wine industry. These data will be made available
free of charge to participating wineries for each of the wines they enter. It will
also be available to other interested parties for a nominal fee.
We will also be sharing a vast amount of non branded research data generated by
the competition. Our intention is to further research wine consumer preferences,
including who drinks; and who drinks what by wine type and why.
During the judging, wines will be evaluated by panels of experts representing the
three consumer taste categories: Tolerant, Sensitive, or Hyper-sensitive. Each wine
entered will be evaluated and placed in its appropriate tasting category. Research
results for each wine entered — including evaluation and category placement — will
be shared with the winery entering that wine, as well as certain sponsors.
FOR MORE INFORMATION, PLEASE
CONTACT:
G. M. “Pooch” Pucilowski
Regional Sponsorship Opportunities
(916) 961-6150
gmpooch@pacbell.net
Tim Hanni
National and International Sponsorship Opportunities
(707) 337-0327
tim@napaseasoning.com
Terms and conditions:
*PLEASE NOTE: This agreement may be subject to federal, state and local taxes and restrictions.